The Ads Agent

Free checklist · PDF + Google Sheets

The Google Ads Leak Check

51 checks. About 45 minutes. Find where your budget leaks, what your data is hiding, and which AI settings Google switched on for you.

  • Mark each check OK, LATER or NOW
  • Updated for Performance Max, AI Max, Consent Mode v2 and enhanced conversions
  • Bonus: 3 AI prompts that do the slow parts for you

What's inside

9 cases. 51 checks.

  1. 01Measurement: can you trust your numbers?9
  2. 02Wasted spend: where the money quietly goes8
  3. 03Account structure5
  4. 04Keywords & match types4
  5. 05Ads, assets & landing pages6
  6. 06Bidding & budgets5
  7. 07Performance Max & AI-driven campaigns7
  8. 08Audiences & first-party data4
  9. 09Account health3
Cover of The Google Ads Leak Check PDF Sample page: Wasted spend checks with OK, LATER and NOW boxes

Who it's for

For people who run their own accounts.

Freelancers & small agencies

A repeatable audit you can run on every new client in under an hour.

Business owners

Check what your agency or freelancer is (or isn't) doing, without needing to be a PPC expert.

E-commerce teams

Catch tracking gaps, brand cannibalization and PMax leaks before you scale spend.

45 minutes now. Months of cleaner spend.

Free. No credit card. Just the checklist.

Get the Leak Check